It’s been two years since Roku first brought its in-house TV to the market, and the transformation of streaming devices into TV-Maker hasn’t slowed down. In 2025, Roku refreshed the entire TV lineup and added more features to the middle end Roku plus the model previously reserved for its high-end TV.
The latest Roku Plus series TVs get Smart Picture Max, which automatically adjusts the TV’s picture settings based on the scene, and is unique to the company’s Pro Series TVS. To make the Plus series a better deal, Roku added Mini-LED backlighting to improve image quality, a remote finder button on the back of the TV, and an integrated cable management system, all of which are Roku’s Pro Models. To refine the Plus series, Roku has added a built-in subwoofer and a new processor for faster navigation throughout the interface.
To ensure that the Pro series TVs still feel Pro, Roku upgrades with its next-generation Max with its Smart Pictures. The latest software improves motion clarity, corrects compressed artifacts, and automatically selects the best picture mode based on what you view. Roku also claims dynamic contrast increases by 75% thanks to the redesigned mini-leader backlight of its most expensive model. Roku is introducing hands-free voice controls with a Pro series of TVs, but they also come with the updated and rechargeable Roku Voice Remote Pro, which has backlit buttons and customizable shortcuts. The most affordable model is Roku’s Select series, mainly software upgrades available throughout the lineup, but now comes with size options up to 85-inches. However, all of Roku’s refreshed TVs can support its Bluetooth headset mode and Dolby Audio.
Roku’s extended selection range comes in sizes between 24 and 85 inches and starts at $130, while the Plus and Pro series still have just 55-inch, 65-inch and 75-inch options. The upgraded Roku TVS is now released in retail partners, including Best Buy, Walmart, Target and Amazon.
